April 2026 - USA Insulation welcomes Joanna Hagan as the new Director of Marketing. With a franchisee-first mindset, scalable marketing expertise, and a focus on local market growth, Joanna is joining USA Insulation at an exciting time for the brand and its franchise owner network.
USA Insulation Welcomes Joanna Hagan as Director of Marketing
USA Insulation is excited to welcome Joanna Hagan as the new Director of Marketing. She brings a franchisee-first mindset, a strong understanding of scalable marketing systems, and a clear focus on helping franchise owners grow in their local markets.
Her perspective, energy, and alignment with our long-term vision make her a strong addition to the team, and we are excited for what is ahead.
As the #1 home insulation franchise ranked by Entrepreneur, USA Insulation continues to grow with a business model built around whole-home insulation services, proprietary USA Premium Injection Foam® Insulation, and strong franchisee support.
A Franchisee-First Marketing Leader for USA Insulation
Joanna's role will focus on strengthening brand-level marketing while supporting the local market success of USA Insulation franchise owners.
Here she provides insight for our franchisees.
What drew you to this role with USA Insulation?
"The opportunity to help franchisees in a market with strong demand and real growth potential. I saw a chance to build a marketing and revenue engine that actually helps franchisees succeed in their local markets."
That franchisee-first approach is especially important in a category with strong consumer demand. USA Insulation serves homeowners looking for better comfort, improved energy efficiency, and whole-home insulation solutions. The brand's services include injection wall foam, air sealing, spray insulation, and blown-in attic insulation.
What stood out to you about USA Insulation and the Threshold Brands family?
"It's clear there's a real commitment to supporting franchise owners, investing in the system, and building brands the right way, with both performance and partnership in mind."
That commitment is central to the USA Insulation franchise model. Franchise owners receive support through training, employee onboarding, strategic marketing assistance, and a collaborative team atmosphere designed to help owners build with confidence.
How Marketing Supports Franchise Owner Growth
Brand-level marketing plays an important role in helping franchise owners build awareness, earn trust, and compete in their local markets.
How do you see brand-level marketing best supporting franchise owners?
"It builds trust and awareness nationally while giving franchise owners the tools, guidance, and flexibility to succeed in their markets."
For USA Insulation franchise owners, marketing support is designed to help promote the business through campaigns that may include TV, online, print, and other channels. The goal is to support local growth while maintaining a strong and consistent national brand presence.
Looking Ahead at the Future of USA Insulation
Joanna joins USA Insulation at a meaningful point in the brand's growth. With more homeowners looking for ways to stay comfortable year-round, reduce high utility costs, and improve their homes, the opportunity for franchise owners remains strong.
What excites you most about the future of USA Insulation?
"The opportunity to take USA Insulation to the next level: building a marketing and revenue engine that truly supports franchise owners and drives measurable growth in every market. The brand already has strong fundamentals and a committed franchise network."
USA Insulation has been in business for more than 40 years and has built its franchise system around proprietary products, simple operations, training, and ongoing support.
What excites you most about being part of Threshold Brands?
"I'm energized by the chance to partner with franchisees, strengthen local market performance, and contribute to a system-wide strategy that not only grows the business, but also empowers our owners to succeed long-term."
Getting to Know Joanna Hagan
Beyond her marketing experience and focus on franchise owner success, Joanna also brings creative energy to the team.
What's something you enjoy doing outside of work?
"I love all kinds of music and had a whole past life in the music industry."
Join Us in Welcoming Joanna Hagan
Please join us in welcoming Joanna Hagan to USA Insulation and the Threshold Brands family. Her focus on franchise owner success, local market performance, and scalable marketing strategy will help support the next stage of growth for USA Insulation.
Interested in USA Insulation Franchise Opportunities?
USA Insulation is built for entrepreneurs who want to grow in a high-demand home services category with proprietary products, strong training, strategic marketing support, and a franchise system focused on long-term owner success.
Learn more about USA Insulation franchise opportunities today.
