About the Insulation Industry
Insulation is a key component in the modern home. There are over 75 million under-insulated homes in the U.S. With younger generations turning toward home purchasing and older generations downsizing for retirement, there's more demand than ever for insulation services.
$12.51 Billion
Market in the U.S.
6.4%
Growth Year-Over-Year
20%
Potential costs saved with reinsulating
70+ Million
Under-Insulated U.S. Homes
The $12.51 Billion Dollar Insulation Industry
Offers Huge Potential
The insulation industry is a $12.51 billion market in the U.S. that's poised to grow 6.4% year over year from 2024 through 2030. Most of this growth is being driven by the residential housing market as older generations downsize and younger generations begin purchasing their first homes, many of which are under-insulated. This kind of strong, predicted growth—along with the continued growth of the home services industry—provides a business opportunity that's ripe for expansion.
Approximately 89% of homes in America are under-insulated, according to a 2024 study by the North American Insulation Manufacturers Association. That translates to over 75 million homes across the country that actively need insulation. Many of these homes were built prior to 1980, when only a fraction of state building codes required insulation to be installed in homes during construction.
Investors looking for reliable and steady business growth over the long term will find a simple, sustainable business model in the insulation industry.
A Leading Brand in the Insulation Industry
With Little to No Competition
Unlike other home services and home improvement industries, the insulation market isn't as saturated with well-established businesses. There is no strong national chain (besides us) for the residential retrofit insulation market, and the vast majority of competition is made up of local mom and pop shops that lack the structure, systems and processes that we offer.
This leaves the insulation market wide open for growth for companies with the infrastructure and model to move quickly and build a market presence in high-growth areas.
Our Benefits
Proven Expertise
USA Insulation has more than 40 years of experience and expertise in the insulation industry. We understand the market and our customers' needs.
Superior Products
Our high-value proprietary premium foam insulation product provides more energy efficiency for customers and gives us a leg up on the competition.
National Brand Positioning
Build your business with the backing of a strong and recognizable national brand that customers know and trust.
Buying Power Advantages
Take advantage of the resources that come with a national franchise, like established vendor relationships and volume pricing on inventory.
Customer Satisfaction
Build upon our strong customer base of over 150,000 satisfied homeowners and trust that our exceptional customer service processes will keep more of them coming.
Our Proprietary Product:
Premium Injection Foam
USA Insulation's success rides on our proprietary product, USA Premium Foam® insulation. Unlike other insulation, ours is injected into walls from outside the home and hardens to form a solid barrier that keeps the outside air out and the expensive, conditioned air in.
Independent tests show it's the most energy-efficient and environmentally friendly insulation available today.
To help homeowners achieve maximum energy-efficiency—and to boost ROI for our franchisees—we also offer a full complement of services, including attic insulation and air sealing.
